With sports betting exploding around the world, we often get asked ‘what are the best websites for NFL betting’?
Surprisingly, there aren’t very many available to UK fans that actual focus on NFL games, odds and options.
In fact we always find ourselves asking ‘Why do UK sportsbooks suck at NFL’?
There are a few reasons for this, which we will explain, as well as point you in the direction of our Top 3 NFL betting websites.
Betting Britain
Britain has been betting on sports for decades, so one would assume that the betting product would be sleek, slick and easy to navigate.
Nope.
Betting in Europe is more ‘football focused’ (aka soccer) meaning that many of the betting options and parlays simply aren’t available to the public.
While the NFL betting options accelerated during the 80s’ NFL boom in the UK, it didn’t really translate into dedicated product.
Even as UK sports books increase their offerings in the face of American growth, they still lack the gumption to tailor their products to North American sports.
Moneyline
One of the biggest issues for NFL betting fans comes down to formatting.
Europe and the UK prefer the use of ‘Decimal Odds’ or
‘Fractional Odds’ when it comes to setting their weekly lines, whereas North Americans prefer the standard ‘Moneyline.’
For anyone not used to seeing odds formatted in ‘Decimal Odds’ style, it can be a confusing and intimidating style of play.
Many European sports books lazily refuse to add Moneyline odds, which essentially deprives them of a new, hungry audience.
North Americans are new to NFL betting, and intimidating them right off the bat is no way to sign up new customers.
Options
Any NFL fan who has ever walked into the sports bar of a Las Vegas casino, knows that a magical experience is about to happen.
Not only do Vegas sports bars display countless betting options, the employees who work at sports books are all too happy to help with the numerous different ways you can wager.
UK casinos rarely even sports books, as was the case when we ran events at the Hippodrome in Leicester Square.
Fans who were desperate to wager on games were pointed to the Ladbrokes down the street, which benefited HUGE from the thousands of fans who wanted to throw down money each week.
Betting became so big there, that Ladbrokes employees from down the road would attend viewing parties because they had ‘so many people coming to bet on games’, they wanted to see what it was all about.
Authenticity
Real NFL bettors usually have a weekend plan for success.
If you know which of the games on Sunday are ripe for betting, you will work out how many parlays, over-unders, and long shots you are willing to make.
Attempting to then make those wagers on a UK betting app then begins the problems.
Not only are the odds radically different from the US, but the ability to make ‘out there’ bets is only possible if you go into a shop, and find a competent worker.
While it is rewarding to burn a lazy bookmaker for not paying attention to NFL news across the pond, it’s frustrating to have to Scooby Doo down all the information from an app.
Over the years we have tried to discuss the poor NFL betting options with bookmakers, but it has always fallen on deaf ears.
Either they don’t care about making money from a massively untapped market, to they’re just lazy.
So what betting websites would we recommend?
They’re pretty limited, but here you go.
1. Bet365
When it comes to NFL betting in Europe, Bet365 seems to be the only one with their head in the game.
Not only do they offer the best betting options for the NFL, but they also have a wide selection of parlays and novelty bets on offer.
Sure, the layout is a bit laborious, but once you get the hang of it, it’s pretty easy to get betting.
You can also switch between betting pricing, allowing players to compare moneyline vs decimal options.
The best past about Bet365 however is the ability to watch the games.
Provided that you have bet on some NFL matches, bettors have the option of being able to stream the game to their phone or device.
With limited viewing options in Europe, this is a ‘MUST HAVE’ feature for NFL fans, as it allows you to watch the game in real time, for no extra cost.
Expats in Europe have been raving about this option for years, as it also extends to MLB, NBA and NHL games, which are hard to find across the pond.
Bet365 has pretty good customer service as well, which is really helpful if you are looking to bet on specific options.
2. Betway
Second on the list is Betway, which has seen a drop in its NFL product in recent years.
With a very simple and straightforward layout, Betway’s NFL betting is a far simpler option than that of Bet365.
Parlays are quite easy to manipulate, and the overplay is quite crisp and simple.
Betway’s NFL product dropped in quality in 2020, so we are curious to see if they are going to improve on it.
Customer service is slow, but effective once they’re on it.
3. Paddypower
Remember when Paddypower use to be edgy and funny?
Good times.
The Irish lads have gone corporate, and it shows in their North American sports betting options.
Like Betway, the NFL offerings on Paddy are pretty straightforward.
Nothing too fancy, and there are some muddled parlays and novelty bets in the mix, although they usually look like they were assembled by a soccer fan.
Customer service at Paddy is hit and miss, and on a busy game day, you’re more likely to encounter snark than satisfaction.
We are still holding out that one day a UK sports book will actually take North American sports in Europe seriously.
With bookmakers on the continent on a frenzied mission to gobble up as many American betting properties as possible, you would think that they would actually look at what is successfully stateside and try to replicate it in Blighty.
The NFL is only going to get bigger in Europe, which bookmaker is finally ready to take it seriously?
