Bears in London - NFL in London

With the Chicago Bears due to play in London again in 2024, we thought it apt to take a look at the history of this iconic team, famed for their incredible D, and stellar 1985 Super Bowl team.
So how much do you know about the Chicago Bears? Let’s take a look at the History of the Chicago Bears.

Nestled amidst the vibrant cityscape of Chicago, the Chicago Bears stand tall as one of the most iconic franchises in the National Football League (NFL). Renowned for their rich legacy, the Bears have etched their name in the annals of football history, leaving an indelible mark on the sport. Embark on a journey through time as we unravel the captivating tale of the Chicago Bears, tracing their origins, navigating through challenges, and witnessing their remarkable international growth.

Formation and Early Years

The inception of the Chicago Bears dates back to 1919 when legendary player, coach, and owner George Halas, along with Dutch Sternaman, established the Decatur Staleys. Originally based in Decatur, Illinois, the team swiftly transitioned to Chicago the following year, where they were rebranded as the Chicago Bears. Thus, began a saga of triumphs and tribulations that would define the franchise for decades to come.

Challenges and Triumphs

The journey of the Chicago Bears has been rife with challenges, yet marked by resilience and determination. Throughout the years, the team has weathered various storms, including roster shake-ups, financial constraints, and intense competition. However, amidst adversity, the Bears have consistently risen to the occasion, showcasing grit and fortitude on the gridiron. From their early dominance in the 1930s, which saw them clinch multiple NFL championships, to the modern era marked by iconic players like Walter Payton, Dick Butkus, and Mike Ditka, the Bears have carved a legacy of excellence.

Helping the Pack

During the tumultuous years of the Great Depression, the NFL faced unprecedented challenges that threatened its very existence. In a remarkable display of solidarity and sportsmanship, the Chicago Bears played a pivotal role in preserving the league during these dire times. In 1923, when the Green Bay Packers faced financial turmoil, it was the generosity of the Bears’ owner, George Halas, that provided a lifeline to their struggling rivals. Halas, recognizing the importance of maintaining a competitive and sustainable league, selflessly bailed out the Packers, ensuring their continued participation in the NFL. This act of camaraderie not only exemplified the spirit of sportsmanship but also underscored the Bears’ commitment to upholding the integrity and longevity of professional football. In doing so, the Bears helped foster a sense of unity among teams and laid the foundation for the league’s enduring success.

International Growth

While the Chicago Bears’ roots may lie in the heart of the Windy City, their influence transcends geographical boundaries, extending far beyond American shores. With the advent of globalization and the burgeoning popularity of American football worldwide, the Bears have embraced opportunities for international expansion. Through initiatives such as the NFL International Series and strategic partnerships with global brands, the Bears have cultivated a diverse and expansive fan base spanning continents. From hosting international games to engaging with fans through digital platforms, the Bears have emerged as a global ambassador for the sport, fostering a sense of camaraderie and unity among fans worldwide.

Legacy and Impact

As custodians of a storied legacy, the Chicago Bears hold a special place in the hearts of football enthusiasts around the globe. Beyond their on-field prowess, the Bears have become synonymous with tradition, heritage, and community engagement. From iconic landmarks like Soldier Field to revered traditions such as the “Monsters of the Midway,” the Bears embody the essence of football culture, weaving a tapestry of memories that resonate with fans across generations. Moreover, through their philanthropic endeavors and commitment to social responsibility, the Bears continue to make a positive impact on society, empowering communities and fostering inclusivity.

With the Bears due to play once again in London in 2024, UK fans will get the chance to see a new and improved squad, powered by Caleb and and healthy slew of new talent

In the ever-evolving landscape of professional sports, the Chicago Bears stand as a testament to the enduring spirit of athleticism, perseverance, and passion. From humble beginnings to global prominence, the Bears’ journey epitomizes the essence of the American dream, inspiring millions worldwide. As they continue to forge ahead into uncharted territories, the Chicago Bears remain steadfast in their pursuit of excellence, leaving an indelible legacy for generations to come.

The NFL tickled us with a treat this week, as Chicago took advantage of the new international marketing areas to host the Bears in London on Sunday.

What a fun night of action, and thanks for hosting us!

Home Marketing

With the NFL going fully international this year, the league announced last year that they would allow certain teams to market directly to global fans.

The United Kingdom had six teams granted rights to perform this, with the Jaguars, Vikings, Dolphins, Jets, 49ers and Bears getting the royal treatment here.

This was the Bears first attempt at hosting one of these parties, and they did a lot of things right.

Flat Iron Party

The Bears opted to host the party in London’s Flat Iron area, just round the corner from London Bridge station.

While the area was popular when the NFL was in town, it did seem like a rather odd location given how quickly the area empties on a Sunday, as well as being hosted underneath the train tracks.

The hype was obvious at entry, as cheery marketing folk handed out raffle tickets, and encouraged fans to participate in some of the many trivia and cheer games they had prepared.
Some of the games were funny, some cheesy, and there were times fans just wanted the game back on as they battled the Lions, but the good nature of the event and £7 pints had Bears fans rollicking.

Bringing in the Bears hype man to host the event did bring a deep dish authenticity to the event, and he was genuinely surprised at just how damn knowledgeable UK Bears fans are at trivia.
The only wrong answers seemed to be displayed in the Bears game play.

The Game

Heading into the game, the Bears were a three point favourite over a Lions team bolstered by a win over the Packers last weekend.

The awkward tension was palatable in the room, as the Lions erased the Bears lead, despite the gutsy and emotional play of Justin Fields.

Despite the loss, UK Bears fans were playful to the few Lions fans who snuck in, possibly bouyed by beers, Bears and Bears swag.

Speaking of swag, while it looked like they brought plenty, it didn’t seem like it reached many of the fans, as Bears loyals were seen packing branded, paper drinks coasters into their pockets for a little bit of take home legacy.

Or maybe people just didn’t want to be reminded of a one point loss.

Bear Down Future

Scrolling the Bears forums, the main complaints from fans around the event stemmed from it being last minutes, and in London, alienating many UK Bears fans who either can’t travel on Sunday nights, or can’t afford London prices.

Rumours from the Bears marketing staff on hand is that there could be more of these viewing events across the UK in the coming months.

Make sure to watch this space, and we will let you know where and when you can Beardown this NFL season.

All in all, it was a fun night of football, and a good sign of things to come.