Wembley Stadium, often hailed as the “Home of Football,” has a storied history that intertwines with the evolution of sports and entertainment in the UK. From its original incarnation in 1923 to its modern-day architectural marvel, Wembley has been a beacon for global sporting events, including our beloved NFL games.
So ahead of the next Jacksonville game in 2025, let’s take a look at the History of Wembley and the NFL.
The Birth of a Legend: 1923
The original Wembley Stadium, known as the Empire Stadium, opened its doors in 1923. Its inaugural event, the FA Cup Final between Bolton Wanderers and West Ham United, was so overcrowded that it’s famously dubbed the “White Horse Final” due to a lone policeman on a white horse restoring order. This iconic venue quickly became synonymous with major football matches, concerts, and events that defined generations.
A Modern Revival: 2007
After serving the public for nearly 80 years, the original structure was demolished to make way for a new, state-of-the-art stadium. The new Wembley Stadium, unveiled in 2007, boasts a seating capacity of 90,000 and features the iconic 133-meter-high arch, visible from various points in London. This architectural wonder isn’t just a feast for the eyes; it’s a testament to modern engineering and design.
American Football Touchdown: The NFL’s Foray into Wembley
While Wembley is traditionally associated with “soccer” (as we NFL aficionados might differentiate), its relationship with American football dates back several decades. The first official American football game at Wembley was in 1952, featuring U.S. Air Force teams. Fast forward to 1983, and Wembley hosted its first NFL game when the Minnesota Vikings faced the St. Louis Cardinals in a preseason matchup. This game was part of the NFL’s efforts to globalise the sport and tap into the UK’s burgeoning interest.
The American Bowl Series: 1986-1993
The NFL’s commitment to international expansion led to the American Bowl series, a collection of preseason games held outside the United States. Wembley Stadium was a prominent venue during this period, hosting several memorable matchups. These games not only showcased NFL talent but also solidified London’s status as a key location for American football.
NFL International Series: A New Era
The real game-changer came in 2007 with the introduction of the NFL International Series, featuring regular-season games held at Wembley. The inaugural game saw the New York Giants edge out the Miami Dolphins 13-10 in a rain-soaked affair. This wasn’t just a win for the Giants but a monumental victory for NFL fans in the UK, proving that there was a substantial appetite for American football across the pond.
The Jacksonville Jaguars: London’s Team
Enter the Jacksonville Jaguars, a franchise that has embraced London as its second home. Starting in 2013, the Jaguars committed to playing one home game per season at Wembley, a relationship that has flourished over the years. Their presence has not only boosted the NFL’s popularity in the UK but has also fostered a loyal fan base in London. The Jaguars’ games at Wembley have become annual spectacles, blending the flair of American football with the rich traditions of British sporting culture.
2024: A Record-Breaking Showdown
The 2024 season marked a significant milestone in this transatlantic partnership. On October 20, 2024, the Jaguars faced off against the New England Patriots at Wembley Stadium. The game attracted a record crowd of 86,651 fans, the largest attendance for an NFL game in the UK to date. The Jaguars delivered an electrifying performance, securing a 32-16 victory. Highlights included Parker Washington’s stunning 96-yard punt return touchdown, the longest in NFL London history.
Looking Ahead: The 2025 Season
The NFL’s commitment to London shows no signs of waning. The 2025 season is set to feature multiple games in the UK, with the Jacksonville Jaguars, New York Jets, and Cleveland Browns designated as the home teams for these international fixtures. The Jaguars will continue their tradition of playing at Wembley Stadium, further cementing their bond with the UK fan base.
Wembley Stadium’s Hidden Gem
While many are familiar with Wembley’s grandeur, few know about its hidden feature—a retractable running track beneath the pitch. Intended for athletic events, this feature has never been used since the stadium’s reopening in 2007. The logistics and costs associated with converting the stadium for track and field events have rendered this feature dormant, a testament to the stadium’s multifaceted design that remains largely untapped.
A Cultural Exchange: NFL Meets British Fandom
The NFL games at Wembley have become more than just sporting events; they’re cultural exchanges. British fans have embraced American traditions, from tailgating to the flamboyant halftime shows. Conversely, American teams and fans have indulged in British customs, enjoying pints at local pubs and exploring London’s historic landmarks. This fusion has created a unique atmosphere that celebrates the best of both worlds.
A Legacy in the Making
Wembley Stadium’s journey from its 1923 origins to its current status as a global sports hub mirrors the NFL’s own evolution and international ambitions. The stadium has not only witnessed historic moments in traditional football but has also become a pivotal venue for American football. As the NFL continues to expand its global footprint, Wembley stands as a symbol of this cross-cultural collaboration, with the Jacksonville Jaguars leading the charge. The future promises even more thrilling matchups and record-breaking crowds, solidifying Wembley Stadium’s place in NFL history.
