NFL in London

National Football League in London

Play FREE Fantasy Football

jacksonville jaguars london

Jaguars Leave London?

by

The Jacksonville Jaguars contract with the NFL quietly ended this week, with many UK NFL fans wondering if this is the end of an era for the Jags in London.
The Jags have been playing regular season games in the capital since 2013, solidifying a new fan base, and fostering a reputation as the first potential UK franchise.
But then 2020 came along.

Will the Jaguars sign a new contract, or is this the end of the Florida/ UK NFL experiment? Let’s take a look at some of the factors involved in this.

Jacksonville

When the NFL first started hosting the Jaguars in London, their team was in a very different state of affairs. The stadium was a mess, the city was reeling from economic hardships, and the fan base was one of the lowest in the league.
Shad Khan injected much needed funds and energy into the franchise, and used international expansion as a way to not only drum up press, but also explore the potential of a European operation.
As the Jaguars continued to play London games, dissension was building at home. The new stadium with its shimmering pools was drawing bigger crowds, and the Jags themselves began to reach the NFL playoffs.
When the team announced that they would be playing two home games in London in 2020, local press and ardent fans rebelled, signalling that they wanted their home team home.
While the London games represented 11% of home ticket revenue, Jacksonville locals lobbied state and city government officials to help out.
They listened too, with plans to revitalise the downtown around the stadium, bringing in over $2 billion in salaries and over 10000 new jobs.
Urban Jacksonville would be a new ‘Shi Tpa Town’, so why would locals want to lose that momentum?

Khan

Shad Khan may be the 4th richest NFL owner, 66th richest person in America, but like many over the past few years, he’s taken a hit to his back pocket. He even recently has had to sell his 300 foot yacht the Kismet , which can be yours for a cool $166 million.
With xenophobia rampaging across America, you can see why he might just want to keep his nose down and focus on his franchise during an election year, and Trump-Mania spreading across Florida.
The impending noose of Brexit  is threatening to choke out international business opportunities, which has left many multinational companies to adopt a ‘wait and see’ policy when it comes to moving to the UK.
Wait til the dust has settled and see what kind of deals a desperate UK government is willing to offer.

Covid

Did you know that there was an a virus epidemic going on? No, it’s true. Although not much in the news, apparently some nasty bug has been disrupting our way of life.
Businesses hate surprises, and Covid 19 is one of the biggest viral-reveals we have had in our lifetime.
Like Brexit, no one wants to make long term plans when infections and rolling shut downs continue to affect and infect our way of life.
Until we have a vaccine or this nasty sucker under control, all UK-US sports matches will be put on hold.
Can you imagine if they had gone ahead with the London games, and had to postpone at the last minute?
It would be a logistical nightmare.

Tottenham

With the NFL and Tottenham stadium agreeing to a 10 year NFL deal, it doesn’t really make sense to negotiate separate matches with Wembley. If the league is all in this together, then maybe spreading out the games and structure doesn’t really fly in the face of the new normal.
The Spurs have spent a lot of time and money on the new stadium, and fan reaction has been wholly behind the new digs in favour of crusty old Wembley.
Tottenham have a massive vested interest in developing and hosting the games there, so the Jags could save a lot of time and money on working with the league as bubbles and lockdowns become part of the new NFL dynamic.

In the end Shad Khan might just want to take some time off and reflect on the London experiment. Covid has provided a timely opportunity to gauge the want of international expansion, with the need for keeping the home fans happy.
We (should) have NFL games in London in 2021, but with the way 2020 has been going, we need to learn to expect the worst.
That’s what Jets fans do.

 

London 2020 Games

by

Damn you Covid 19 for taking away the London NFL games for 2020. Imagine, we could be basking in the glow of having these four games played on our soil right now. But alas, that damn virus has other plans.

The NFL will be back. We can’t guarantee this, but with the amount that the NFL has invested in the UK, coupled with the huge appetite for NFL tickets, it seems pretty dang likely.
Tottenham literally changed its stadium to accommodate the game, and tied in sponsors and partners to make the game happen here, so all signs point to the NFL returning to London, and potentially other places in the UK.
Liverpool and Manchester have all signalled moves that they would like to adapt their stadiums to host NFL games in the future.
The only real question is when.

Earlier in 2020, when everything was rosy and had the potential for an amazing year, we took a stab at which teams would be coming to London for the 4 games split at Tottenham and Wembley equally.
We used some maths, insider tips and our own gumption to determine which teams MIGHT be coming to the UK for this year.
We have no idea if they were right or wrong, but we did use some logical inference based on previous years.
Here are the games we THOUGHT would happen.

Broncos vs Falcons
Week 3-Sept 27/ 20
Tottenham Stadium

Arthur Blank had confirmed that the Falcons were going to be hosting a home game in London, although he didn’t know who they would be facing. Given that the Jags usually host the last 2 games of the London series, we assumed that Atlanta would be one of the first games up.
London gets very busy in the autumn, and their are traditional events like Diwali that are big draws in the centre of town.
The NFLUK usually dresses Oxford Circus in NFL garb at the beginning of the season to get the UK crowd hyped for the start of the season.
We looked at other events scheduled, keeping in mind the London games signify the start of bye weeks, to give teams a chance to rest when they get home.
Given all of this information, and prospecting on the Falcons schedule, we chose an AFC/ NFC matchup between the Falcons and Denver Broncos.
Were we right? We’ll never know

Patriots vs Dolphins
Week 4-Oct 4/ 20
Tottenham Stadium

Part of what determines who comes to London is home attendance. If your team is struggling to draw home fans, then the league will move you up to chuck across the pond. The Dolphins have seen attendance dwindle in recent years, so they would be at the top of the queue to come over. Add to this the mercurial hurricane weather in Florida up til November, and Miami made sense.
You also have to look at which teams HAVEN’T been here in a while, and the Patriots are a prime candidate. The Brady-less Pats and a scorned Robert Kraft might not have the gumption to say no to the league, so this AFC East matchup would make sense.
We also had an inside tip from Boston that this was on the cards, so we went with our gut.
Again, we will never know if we were right.

Colts vs Jaguars
Week 7-Oct 25
Wembley Stadium

One of the takeaways from previous NFL in London games, is that the NFLUK generally likes to schedule games around the time change. This makes the difference between the east coast only 4 hours, as the US time changes happen on different weekends. They have also made an effort to finish the UK games before America gets hit with November holidays.
Jacksonville Jaguars were due to play 2 games at Wembley, with a division rival being one of the prime targets. Since Indy hadn’t been to the UK in ages, and Phillip Rivers was at the helm, we assumed that this would be a logical bet.
Too bad, because this would have been a heck of a game.

Lions vs Jaguars
Week 8-November 1/20
Wembley Stadium

Detroit Lions were another team we were secretly told was on the chopping block for a trip to Blighty.
Their home attendance was at Covid levels even before the virus was discovered, and they hadn’t been to London in a few years.
These dates also branch over the time change, so week 7 and week 8 were the Jaguars weeks here we assumed with a great deal of certainty.
Ending the UK games by November 1st also allowed the teams to return to the chaotic November schedule, and the start of the REALLY rainy season in the UK.
Did we get this one right? We’ll never know.

Optimism is rampant for the 2021 games, as the MLB has confirmed that their 2020 games will be moved to 2021 in London. Will the NFLUK follow suit?
Hopefully, but it’s too hard to say at this point.
This damn virus is showing no signs of weakness, and adapts more than the Terminator.

Make sure you LIKE our Facebook page, as we often use this as a point of communication with our fans.
https://www.facebook.com/nflinlondon