NFL in London

National Football League in London

MLB Europe 2024

History of London Games

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The NFL has had a powerful impact on London, so much so that we wouldn’t be here if it weren’t for their commitment to establishing it here. 

So let’s take a look at the History of the London Games to give us a little perspective on how indelible the league has been in setting up shop in London, allowing it to pivot internationally to great success. 

And we’re very happy that they did!

In October 2007, Wembley Stadium witnessed history as it hosted the inaugural NFL game in London. The matchup between the Miami Dolphins and the New York Giants marked the beginning of a new era for American football fans in the UK and Europe. With over 81,000 spectators filling the iconic venue, the atmosphere was electric as fans eagerly embraced the opportunity to experience the excitement of NFL football on British soil.

Evolution of the International Series

What started as an experimental venture to gauge international interest in American football has since evolved into an annual tradition cherished by fans across the globe. Over the years, the NFL International Series has grown in scope and significance, with multiple games now held at various venues across London. From Wembley Stadium to Twickenham Stadium and Tottenham Hotspur Stadium, each venue has played host to thrilling matchups and unforgettable moments.

Now look at the NFL, it’s everywhere on TV and streaming shows. The sheer power of the league and its commitment to London is a testament to the power of the game, and the NFL. 

Camaraderie Among Fans

One of the most remarkable aspects of the NFL’s presence in London is the sense of camaraderie and community it fosters among fans. Regardless of team allegiance, supporters from all walks of life come together to celebrate their shared love of the game. Tailgate parties, fan rallies, and meet-and-greets with NFL legends have become integral parts of the London game-day experience, creating a vibrant atmosphere that transcends borders and cultures.

Look at any London NFL game and you’ll see a swath of various jerseys from current to fantasy. The Brits love fancy dress, so don’t expect them to come dressed in battle uniform, it’s supposed to be about personality. 

Thrilling Comebacks and Overtime Dramas

On the field, NFL games played in London have produced no shortage of memorable moments and dramatic finishes. From thrilling come-from-behind victories to nail-biting overtime showdowns, each game has provided fans with heart-stopping excitement and edge-of-your-seat action. Whether it’s a game-winning touchdown catch in the final seconds or a game-saving interception in overtime, every play leaves an indelible mark on the hearts and minds of fans.

Every year the games get better, and that’s a good thing. 

NFL’s Impact on UK and European Culture

Beyond the gridiron, the NFL International Series has had a profound impact on UK and European culture. Through initiatives such as NFL UK Academy and NFL Flag Football, the league has invested in grassroots development programs aimed at nurturing the next generation of talent. By promoting inclusivity and diversity, the NFL has not only expanded the reach of American football but also enriched the sporting landscape in the UK and Europe.

You can see it on the high streets and shops, as NFL merch is growing in street popularity with the kids. The NFL is cool yo!

The Bright Future of the NFL in London

As the NFL International Series continues to evolve and grow, the future looks brighter than ever for American football in London and beyond. With the recent addition of regular-season games in other European cities, such as Mexico City and Munich, the league’s global footprint continues to expand. With each passing year, the spirit of the game continues to unite fans across continents, celebrating the shared joy of gridiron glory.

And a a week 1 game in Brazil between the Eagles and Packers? C’mon!

We here at NFL in London sure look forward to putting on more fantastic events for the fans. 

Highest Scoring London Games

The London games have been notoriously low scoring affairs thanks to numerous reasons, but that doesn’t mean that the capital hasn’t seen its share of exciting matches.

Here are some of the highest scoring NFL games that London has hosted over the past 17 years, and there have been a lot of them.

Please let us know what your favourite London games have been, and be sure to add photos!

Jacksonville Jaguars vs. Indianapolis Colts
October 2, 2016

Jaguars 30, Colts 27

In a thrilling matchup, the Jaguars and Colts traded blows throughout the game. Jaguars quarterback Blake Bortles threw for over 300 yards and a touchdown, while running back T.J. Yeldon rushed for a score. The Colts, led by quarterback Andrew Luck, mounted a late comeback attempt, but a decisive interception by Jaguars’ safety Clayton Geathers sealed the victory for Jacksonville in front of a raucous London crowd.

Tampa Bay Buccaneers vs. Carolina Panthers
October 13, 2019

Panthers 37, Buccaneers 26

The Buccaneers and Panthers engaged in a high-scoring shootout, with both offenses lighting up the scoreboard. Panthers quarterback Kyle Allen threw for over 200 yards and two touchdowns, while running back Christian McCaffrey dominated with over 150 yards from scrimmage and two touchdowns. Buccaneers quarterback Jameis Winston countered with over 400 passing yards and two touchdowns, but it wasn’t enough to overcome the Panthers’ offensive onslaught.

Los Angeles Chargers vs. Tennessee Titans
October 21, 2018

Chargers 20, Titans 19

In a closely contested battle, the Chargers and Titans exchanged field goals and touchdowns throughout the game. Titans quarterback Marcus Mariota orchestrated a late scoring drive to put Tennessee ahead, but a missed two-point conversion sealed their fate. Chargers quarterback Philip Rivers led a game-winning drive, culminating in a touchdown pass to wide receiver Mike Williams. The Chargers’ defense held firm in the final moments to secure the narrow victory.

Detroit Lions vs. Atlanta Falcons
October 26, 2014

Lions 22, Falcons 21

The Lions staged a remarkable fourth-quarter comeback to defeat the Falcons in a thrilling contest. Trailing by 21 points at halftime, Lions quarterback Matthew Stafford rallied his team with over 300 passing yards and two touchdowns. The game-winning score came on a late touchdown pass from Stafford to wide receiver Golden Tate, capping off a dramatic comeback victory for Detroit in front of an enthusiastic London crowd.

Miami Dolphins vs. New York Jets
October 4, 2015

Dolphins 27, Jets 14

The Dolphins controlled the game from start to finish, dominating the Jets on both sides of the ball. Dolphins quarterback Ryan Tannehill threw for over 200 yards and two touchdowns, while the defense stifled the Jets’ offense, forcing multiple turnovers. Jets quarterback Ryan Fitzpatrick struggled to find rhythm against Miami’s defense, managing only one touchdown pass in a disappointing performance for New York.

These game highlights showcase the excitement and drama of the highest-scoring NFL games played in London, underscoring the growing popularity of American football in the UK and Europe. It’s only getting bigger and better thanks to the bright, big minds at the NFLUK.

Hopefully with more NFL games hitting Europe in upcoming years, we’ll see some big scores to reward the fans who love the NFL so much. 

Super Bowl Parties 2024

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Are you a bar or venue looking to host Super Bowl parties in 2024?
Why not reach out to us and we can include you in some of our UK listings?

As the much-anticipated Super Bowl approaches, the excitement is palpable, and fans across the United Kingdom are gearing up to celebrate the biggest event in American sports. For pubs and bars, this presents a golden opportunity to elevate the festivities by hosting Super Bowl parties that will not only attract a diverse crowd but also provide a unique and unforgettable experience. We have over 20 years of hosting NFL events in the UK, so we can help promote your event to our wide audience.

The Allure of the Super Bowl

The Super Bowl is more than just a football game; it’s a cultural phenomenon that captivates millions around the world. From the electrifying halftime show to the highly anticipated commercials, the event has transcended sports, becoming a global spectacle that unites people of all backgrounds. By hosting a Super Bowl party, pubs and bars have the opportunity to tap into this cultural excitement, drawing in patrons who may not be regular visitors.

Why Host a Super Bowl Party?

1.Increased Foot Traffic:
The Super Bowl is known for drawing in a massive viewership. By hosting a party, pubs and bars can attract football enthusiasts and casual viewers alike, boosting foot traffic and creating a vibrant atmosphere. You also get loads of loyal new fans who know that you are ‘cool’.

2. Extended Business Hours:
The Super Bowl is an evening event, making it an excellent opportunity for pubs and bars to extend their business hours. This can result in increased sales and a chance to showcase the venue’s offerings to a larger audience. Get a late license, and watch the fans roll in.

3. Community Engagement:
Super Bowl parties are a great way to bring the local community together. By hosting an event, pubs and bars can foster a sense of camaraderie, turning their establishments into hubs for socializing and celebration. As a pub you might not know how many NFL fans actually live in your area.

4. Promotional Opportunities:
Hosting a Super Bowl party provides pubs and bars with a unique chance to launch special promotions, such as themed menus, drink specials, and exclusive offers. This can not only attract new customers but also encourage repeat business. Remember being authentic is important to NFL fans.

How to Get Involved

If you’re a pub or bar owner looking to capitalize on the Super Bowl hype, getting involved is easier than you might think. First off, get in contact with us and we can list you o our events page. If you want to promote your event even further, we can help there too.
Some key tips to make your Super Bowl party a success this year includes:

1. Promote in Advance:
Start by creating awareness about your Super Bowl party well in advance. Utilize social media, local newspapers, and your establishment’s website to spread the word.

2. Create a Game-Day Atmosphere:
Enhance the viewing experience by decorating your venue with Super Bowl-themed items. Consider adding large screens or projectors to ensure everyone has a clear view of the game. It’s all about the experience, and we can offer some great tips to make it more authentically North American.

3. Offer Specials and Packages:
To entice patrons, consider crafting special food and drink packages for the event. Whether it’s discounted pitchers of beer, themed cocktails, or appetizer platters, attractive offerings can make your Super Bowl party stand out.

4. Collaborate with Local Businesses:
Partner with local businesses for cross-promotions. If you pub doesn’t serve food, then perhaps  team up with a nearby pizza or wing place for special delivery deals during the game. Also reach out to local American Football clubs, whose members might want to attend.

With the Super Bowl just around the corner, the time is ripe for UK pubs and bars to seize the opportunity and host unforgettable Super Bowl parties, so reach out to us and we can give you some options as to how to make it a memorable experience.
By tapping into the global excitement surrounding the event, these establishments can elevate their customer experience, boost their business, and become the go-to destination for an evening of fun, camaraderie, and, of course, football.
Are you ready for the Super Bowl in Las Vegas this year?
Bring it on!

London Ballin’

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Normally we would be gushing about all things NFL in London, but after taking a trip to the MLB games at WestHam stadium this past weekend, we thought we would touch on baseball with a little London Ballin’ news.

Baseball was back in London after taking a Covid break following their first games in 2019.
Back then, we were treated to the Yankees and BoSox blasting so many homers, they actually scored more runs than the first NFL game here.

The 2023 series featured two teams at the bottom of their division, as the St Louis Cardinals hosted the Chicago Cubs in an NL Central dumpster fire across the pond.
Sure the teams might be struggling to make the post season, but that should be nothing new to NFLUK fans who have witnessed some truly dire games.

Despite the premonition that this might be a ‘sucky series’, the games delivered, and all of the fans seemed to thoroughly enjoying the novelty of having baseball in London, with the weather helping to make the whole weekend magical.

That being said, we did have a few thoughts on how the games went down.

The Good

MLB Europe

Wow, they really can put on a show! From the games themselves, to the craziness of Trafalgar Square takeover, London really went big baseball for the weekend.

Having the benefit of the NFL hosting games for a few decades is obviously going to help, but the MLB seemed to go above and beyond in putting it all together.

Unlike early NFL games which seemed a bit chaotic when Wembley was still growing,  the MLB seemed to have a finger on all of the action, making everything feel quite seamless.
As a fan, it’s nice to have consistency from North America, and for European fans to get the real deal experience.

The Games

It was quite the dinger fest on Saturday, as the Cubs took advantage of the short wall, to pop a few over the fence.

St. Louis rebounded in true form on the Sunday, given midwest fans a chance to salivate in the fact that they were able to snag a win abroad.

While there might have been more pomp and circumstance poured into the trip than the games itself, they certainly didn’t disappoint.

Celebrities

The NFL usually brings over their usual slug of ex-players and hangers on, but with baseball, everything is a little different.

The Cubs have a legacy of some great celeb fans, so when Bill Murray and Nick Offerman showed up to offer support to battle the heavyweight status of John Goodman and his Cards, it all started to feel quite Hollywoody.

Add to this was Bill Murray’s hilarious and rambling appearance on BT Sport during the game. Not only was Bill too quick-witted for the hosts, when he finally had enough, he just walked away.
Classic Bill.

The Bad

It’s never fun to crap on someone who goes out of their way to host you, but sometimes you need to address the mighty elephants in the room.

Atmosphere

While it certainly looked like a baseball game, in no way did it feel like one inside the stadium.
A lack of home field announcer, walk on music, or any vibe was quite shocking, as it just felt silent and awkward.

Maybe other people could hear, but where we seated up by the Cardinals Wags, it was shockingly quiet.

To that, it did seem that there was a caste system of enjoyment for MLB fans on the night.
Those seated near the first base line were treated to t-shirts, appearances and engagement, while the rest of the stadium looked on in a ‘what’s going on here’?

There was also a ‘house band’ which not only no one could see, but barely hear. The might have been there to pump up the crowd, but no one could hear or care.

Food

For all the talk of bringing the baseball to Britain, maybe they should have left the food at home.

A much touted ‘2 foot hot dog’ with all the toppings seemed a bit much, and they were, as people littered them all over the stadium. You didn’t need to walk far to spot lost weiners all over the place, and needed to address you walk to avoid stepping on them.

All of the food sampled by our group was cringe enough to add plans of ‘stopping at McDonald’s’ on the way home.

Don’t even get us started on the Dorito Nachos…they were everywhere too!

Dirty Dirty

Unlike other stadiums, it seems like the staff at WestHam stadium don’t clean up during the games.

In fact one toilet near our gate was NEVER cleaned the entire game. By the 7th inning they might as well have locked the doors, as the bins were over-filling, plastic cups and food littered the floor, and just so much piss everywhere.

It could be that there were staffing issues, as we encountered some of the rudest stadium employees ever.
Turns out you can’t ask questions of staff manning the doors to the numerous private rooms on the upper decks.
Asking something like ‘are there bars on this floor’ were responded with such venom, one would think we asked if Ted Lasso was here.

All in all, it was a great series of games, and an enjoyable weekend of baseball in the capital.

But like anything, there is still a learning curve here to climb.